Typographic Content Review (Typography Around Toronto)

Legibility:


A sans serif font is used throughout this capitol one advertisement.


Spelling and Punctuation:

The words 'London' and 'New York' are combined by eliminating the extra 'N'.


Grammar:

Space between words is forfeited.


Context:

For a travel advertisement, I'd expect to see a clear message like this. Londonewyork is a visual metaphor for bringing these two major travel destinations closer together (by removing the space between the two words). Travelers see this and can't help but think how their destination was 'closer' to them (because closer = easier to get to).


Colors:

Very standard colors, the design doesn't need any specific hues to enhance it.

1. Contrast:
   Enough to ensure legibility, while not overpowering the eye.
   
2. Colors:
   Blue and White are dominant.
   
3. Saturation:
   Normal.
   
   
4. Frequency of Use: Blue background on the top (White type), white background on the bottom (Black type) the name of the website is colored red so as to be highlighted.
   

Language:

I'll put this as N/A this time around since I'm not reviewing a foreign brand/product.